The term “corporate social responsibility” is everywhere these days, but why? What does it even mean?
Corporate social responsibility is simply the idea that companies should work to contribute to their communities and make the world a better place. This can take the form of any process or initiative that a company starts to benefit society as a whole, ranging from ethical recycling procedures to inclusive marketing campaigns.
While this may seem like something that companies can gloss over, there’s a reason that CSR is big news in the business sphere. The truth is, 70% of employees refuse to work for a company that does not have a strong sense of purpose, and 77% of consumers only want to complete purchases with companies that strive to make the world a better place.
So if you’re looking for ways to improve your company and build stronger relationships with both clients and staff, here are five ways you can enact better corporate social responsibility practices.
Employees tend to be much happier if they feel they are part of a greater cause and giving back to the community. And when companies encourage employees to volunteer, it is a representation of the core company values. Volunteer initiatives increase employee retention while inspiring employees to join forces, fostering morale and camaraderie while they work as a team for the betterment of the community.
As consumers and employees become more environmentally conscious, it is important for companies to meet these standards in every way possible. For many companies, this can be as easy as choosing energy-efficient appliances and lighting fixtures. Choosing these more efficient options will not only reduce your company’s carbon footprint and overall energy costs, but both clients and employees will appreciate sustainable strategies.
When you’re running any kind of business, it’s beneficial to create marketing campaigns that appeal to a wide variety of people. Whether it is a potential employee or client, people want to feel included and safe when working with a company. Furthermore, as millennials and GenZ take over the workforce, they are demanding that companies create an inclusive environment for people of all ethnicities, sexual orientations, and walks of life. So when you’re creating marketing campaigns, include language and imagery that is relatable to all.
People find comfort in knowing that the company they work with is generous and caring towards others. A great way to demonstrate your corporate social responsibility is by donating a portion of your profits towards a worthy cause. To further solidify your brand’s mission, you can even choose an organization that is closely related to your industry. For instance, if you run a business selling dog toys, you could donate profits to a local animal shelter. If nothing stands out as an obvious partnership, though, why not ask your employees to vote on which cause they would like to donate company profits towards?
E-waste disposal is an often overlooked opportunity to display corporate social responsibility. Careless companies may throw their outdated devices in the nearest dumpster, where they will end up in a landfill only to pollute the environment. But by working with certified e-waste recycling companies, you can ensure that your outdated devices are disposed of properly, with all toxic materials and reusable commodities handled with the appropriate care.
Actions speak louder than words, and your company’s regular practices form the foundation for your company culture and brand reputation. So if you’re trying to incorporate processes for corporate social responsibility, consider recycling your electronic devices with First America Metal Corp. (FAMCe).
FAMCe has over 30 years of experience helping businesses safely and responsibly recycle their outdated devices. Our high level of expertise and exceptional customer service has built our reputation as an industry leader, and we are committed to exceeding each client’s needs and expectations.
Want to recycle your old devices with confidence? Contact FAMCe today for e-waste disposal that’s ethical and secure.